A mouth watering tangy flavored candy from An Indian company becomes better option then the other mouth fresheners. This candy become very popular in so many billion dollar company like a tough competition in confectionery markets.
In 2015 DS (Dharmapal and Satyapal) launched Pulse Candy in many flavors like raw mango, orange, guava. Pulse candy touched the figure of 100 crores within 8 months of launch.
In Last month, multi-national companies like Orio, doing sales of 300 crores. Orio’s sales in India in 2011 were Rs 283 crores. Pulse’s journey till now has been a success story. Coca-Cola’s well-publicized product, Coca-Cola, has a sales figure of 120 crores. Given the competition in India, Pulse’s performance is limited.
The candy industry in India is 6,600 crores, which is increasing every year at a rate of 12 to 14 percent. Apart from some indigenous brands, Pulse collision in candy market is from Mango Bite of Parle and Italian company Alpenlibe. Parle and Alpenlibe have already spent more than a decade in Candy Market. Pulse has got third place after Parle and Alpenlibe in two years.
DS Group is in an attempt to reach Pulse to Singapore, Britain and America. Along with this, the company is contemplating patenting its formula too. The special thing is that there was no special expenditure on the promotion of this toffee. The pulse without any TV ads made its way into the hearts of people, and the biggest reason was ‘Word of mouth’ publicity. People tried it and talked to try to get friends and thus the pulse grew.